Digital Marketing Executive - National - E4474

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JOB TITLE AND BENEFIT DETAILS

Digital Marketing Executive
 
Salary up too £35k + 25 days holiday plus bank holidays + life insurance + tonnes of other benefits!
 
Are you looking for a company you can grow with? At Algeco we fill most vacancies from within – which means this could not only be your next job, but the one after that as well."

PURPOSE

Lead, develop and operate the technical digital marketing infrastructure, innovation and performance, measurement and reporting, for inbound and outbound channels.

WHAT WE DO

Algeco is the leader in modular accommodation not only in the UK but around the world.We provide more buildings for hire than anyone else, including modular buildings for sale and rent, and off-site permanent buildings for sale for temporary, semi-permanent and permanent use.As part of the Modulaire Group we have 300,000 units available in 18 countries throughout Europe, including the UK. We’re also active in Australia, New Zealand and China.So, when you join us, you’re joining a team that’s already established, highly successful – and hungry for more.

YOU PROBABLY WANT TO KNOW WHATS INVOLVED

  • Continuously improve digital marketing performance
  • Work with the digital and web development agencies to continuously develop website functionality, content, SEO performance, customer experience and conversion rates
  • Work with the digital agency, Group Data Science and company Salesforce CRM teams to develop systems integrations functionality and provide frequent, relevant analytics data to inform Marketing KPI reports and development plans.
  • Responsible for delivering agreed email programmes on time and to expected quality standards
  • Analyse email campaign performance, recommend and implement improvements based on results
  • Responsible for social media operations - ensuring quality content is posted frequently to agreed objectives, to assist brand development
  • Competently operate major software platforms – Google Analytics, Hotjar and SEMRush web analytics, Hubspot marketing automation, Salesforce CRM, Social Media scheduling and monitoring tools, SurveyMonkey & Mailchimp, LiveChat, Showpad.
  • Manage existing and procured contact database usage and quality maintenance to ensure that digital campaigns are based on quality data, to be as effective as possible.
  • Manage the sourcing and maintenance of freephone numbers and usage reports, ensuring visibility of call volumes and service responses at all times.
  • Ensure processes and communications comply with current privacy and preferences legislation, including GDPR.
  • Where appropriate, create and update customer-specific digital channels in line with service level agreements

WHAT EXPERIENCE WE NEED FROM YOU

  • Experience in a technical digital marketing role essential
  • Proactive and results (data) orientated with a continuous improvement mindset and drive
  • Customer-focused - a desire to improve experiences for customers
  • Good knowledge of digital marketing channels and relevant metrics
  • Understanding of marketing technology interactions and integrations
  • Strong data management and analysis skills
  • In-depth SEO knowledge and skills
  • Excellent marketing automation platform operation skills (Hubspot experience an advantage)
  • Multiple projects management capability and good time management
  • Salesforce CRM experience an advantage
  • Good influencing and interpersonal skills
  • Building and operating metrics reports

WE CARE

At Algeco, we respect and value differences and are passionate about our people, our customers and the planet. We nurture an environment where all differences are valued, practices are equitable and everyone experiences a sense of belonging. We are committed to building a culture that brings together the very best of our people and their unique skills, experiences, abilities and where they can flourish. In joining the Algeco team, you will be able to apply and develop your skills and knowledge as part of a collaborative team that is helping to innovate and play a part in building a better future and creating value for our customers, our people, society and the planet.
 

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